At its new brewery in Walu Bay, Suva, Paradise Beverages today announced the renewal of its sponsorship as the official beer and spirits sponsor of Fiji’s biggest sporting event, the PGA Fiji International 2015, from 15-18 October.
The agreement will see Vonu Pure Lager as the tournament’s official beer, with the award-winning Fiji Rum Company range named as the event’s official spirits range. Vonu and Fiji Rum are our newest brands into our growing portfolio with Vonu being exported into Australia through CCA and Fiji Rum with international presence in Hong Kong and Australia.
Said Paradise Beverages (Fiji) Ltd General Manager Tony Scanlan, “The Fiji International is an internationally-renowned tournament that showcases Fiji and its products to the world. Through Vonu, our premium Fijian Beer, and our internationally acclaimed Fiji Rum Company range, we are delighted to continue our support for the event this year.”
Said Matt Porm, Head of Commercial for the Fiji International, “We are certainly excited to have Paradise Beverages back on board as an official partner. The Fiji International provides a unique platform for companies in Fiji to promote their products to the over 300 million viewers of golf worldwide through our TV Broadcast distribution.
“We welcome Paradise Beverages back to our family of sponsors and look forward to working more with them in the very near future.”
The agreement will see Paradise Beverages supply beer for all the Fiji International functions including the Official Tournament Welcome Dinner, The Fiji International Cut Party as well as all the event’s corporate hospitality areas.
Its Fiji Rum Company range recently received international recognition, with the Rum Liqueur winning a gold medal at the 2014 Wines & Spirits wholesalers of America Competition and the 8YO Rum Liqueur and 8YO White Rum taking gold and silver respectively in the recent 2015 San Francisco International Spirits Competition.
Paradise Beverages (Fiji) Limited is the latest in a string of partners to support the Fijian Government’s drive to increase golf tourism through the Fiji International including the Intercontinental Golf & Spa Resort, Natadola, Natadola Bay Championship Golf Course and Coca-Cola.
ABOUT PARADISE BEVERAGES
Among the region’s largest employers, Paradise Beverages employs around 300 staff across Fiji and Samoa across four sites, including its Suva Brewery.
A leading local manufacturer, its range includes Fiji Bitter, Fiji Gold (Fiji’s number one selling beer), Vonu Pure Lager and Fiji Premium, as well as a range of Ready To Drink (RTD) products including Bounty Rum and Cola, and the Tribe range. Paradise also has a distillery in Lautoka that makes Fijis much loved Bounty and Fiji Rum, Vodka, Gin and Whiskey. Purchased by Coca-Cola Amatil Australia, Paradise Beverages also imports and sells Corona, Carlsberg, Rekorderlig and Pressmans Cider.
For further information on Paradise Beverages, please contact Rowena Taito, Sales & Marketing Manager; on premise at Rowena.Taito@paradisebeverages.com.fj. Like us at facebook/Fiji Rum Co. and Facebook/Vonu Beer
ABOUT THE FIJI INTERNATIONAL
The Fiji International will be played at Natadola Bay Championship Golf Course from October 15th – 18th 2015.
Boasting a million dollar prize purse, the tournament signalled Fiji’s official arrival onto the golfing world stage with the Fijian Government, Fiji Tourism and Fiji’s number one golf ambassador, Vijay Singh, all making a push to put their country on the lucrative world golfing map.
As the newest tournament on the PGA Tour of Australasia and OneAsia tours, the inaugural Fiji International was a resounding success.
120 players from 16 different countries came together at the spectacular Natadola Bay Championship Golf Course to take on the challenging layout, designed by local hero Vijay Singh, to compete in the regions first ever internationally broadcast tournament.
Other players in the field included three time Major Champion Nick Price, Fiji’s Dinesh Chand, India’s highest ranked and world top-100 player Anirban Lahiri, China’s top ranked players Liang Wenchong and Wu Ashun, and two of Australia’s most successful and respected golfers Craig Parry and Peter O’Malley.
Hitting the very first tee shot of the Fiji International, Steven Jeffress went on to make history by sinking the last putt of the tournament as he birdied the 18th hole to claim the title by four shots from fellow Australian Jake Higginbottom.