The InterContinental Hotel Group and the Fiji International have announced a new multi-year relationship which cements the InterContinental Fiji Golf Resort & Spa as the official resort of the Fiji International until 2017.
The luxury beach resort, which was voted in January as one of the top 10 luxury hotels in Fiji at the TripAdvisor Travellers’ Choice awards, neighbours the golf course and will showcase its hospitality to players and VIPs alike when the tournament tees off at Natadola Bay Championship Golf Course from 6-9 October 2016.
The tournament’s new co-sanctioning agreement with The European Tour, will see close to 400 million homes around the world witness the beauty of Fiji and the InterContinental Fiji Golf Resort & Spa during 20 hours of live broadcast. Including the important Asian, North American and Australian markets, the broadcast will complement the strategic objectives of both the resort and tournament organisers to attract key tourism markets.
Matt Porm, Head of Commercial for the Fiji International says the partnership provides great benefits for both parties.
“Having been the official resort of the Fiji International for two years already, we’ve been fortunate to experience firsthand why the InterContinental Fiji Golf Resort & Spa is a must visit destination for golf travellers from around the world. Apart from the championship quality of the golf course, the Natadola beach destination has been voted in the top-25 in the world by CNN, providing a unique sporting event destination experience.”
“The Fiji International is the biggest sporting event in Fiji and provides opportunities on multiple levels to bolster Fiji’s tourism industry. Golf tourism has seen such strong growth and we look forward to continuing our relationship with the InterContinental Hotel Group and delivering significant benefits to them as a key strategic partner.”
As one of the world’s leading hotel companies, the InterContinental Hotel Group recognises the significant potential of the Fiji International to Fiji’s overall tourism strategy.
“Over the past two years it has been our pleasure to align with Fiji’s biggest international sporting event the Fiji International. Through this relationship our award winning luxury accommodation and personalised service has been enjoyed by some of the world’s best professional golfers including World Number 17 Matt Kuchar,” said Andrew Davidson, Area General Manager South Pacific InterContinental Fiji Golf Resort & Spa.
“The Fiji International has provided the InterContinental Fiji Golf Resort & Spa, as well as golf in Fiji, to the world via the live TV broadcast. We are excited by the addition of the European Tour to the tournament; we hope this will boost exposure of our brand into other key international markets and increase the number of golf tourists travelling to Fiji.”
Much more than just a spectacular golfing resort destination, the InterContinental Fiji Golf Resort & Spa also welcomes guests to a new height of luxury accommodation and personalised service via Club InterContinental. Poised high on a plateau overlooking one of Fiji’s best beaches, Club InterContinental is Fiji’s first ‘Club’ experience offering discerning travellers the exclusivity of a resort within a resort.
Club InterContinental accommodation is available to guests of all ages; where guests experience exclusive privileges and personalised service from iTokani butlers. A peaceful haven at any time of the day, Club InterContinental brings a touch of sophistication to the tropics of Fiji.
VIP Corporate Hospitality and accommodation packages to experience Fiji’s ultimate sporting event are now available via fijiinternational.com and fiji.intercontinental.com
About the InterContinental Fiji Golf Resort & Spa
Opened in May 2009, InterContinental Fiji Golf Resort & Spa was created to provide the ultimate luxury resort experience on the Fiji mainland.
Owned by Fiji National Provident Fund (FNPF) and managed by InterContinental Hotels Group (IHG) the resort provides services that go beyond the world-renowned Fijian warmth and hospitality to give guests authentic, enriching experiences and insights into the Fijian culture and way of life.
The multi award winning luxury resort received a nomination in March 2016 in the Luxury Travel Magazine Gold List Awards for Best Overseas Golf Resort. In January 2016, it was recognised in the TripAdvisor Travellers’ Chose Awards as one of the Top 10 hotels in Fiji.
InterContinental Fiji Golf Resort & Spa is part of InterContinental Hotels Group (IHG).
Resort website: www.fiji.intercontinental.com
About the Fiji International
The Fiji International will be played at Natadola Bay Championship Golf Course from 6-9 October with tickets on sale shortly.
The inaugural Fiji International in 2014 signalled Fiji’s official arrival onto the global golfing stage, with the Fijian Government, Fiji Tourism and Fiji’s number one player, Vijay Singh, all making a push to put their country on the lucrative world golfing map.
In 2015, the Fiji International established a reputation amongst the world’s best golfers as a must-attend event for themselves and their families.
This year, the Fiji International will expand its global presence and confirm its position as an integral tournament in the South Pacific region.
The tournament also boasts some of the most unique hospitality options in world golf with the par-3 4th hole providing the perfect vantage point to watch the golf, whilst socialising on the beach.
More than just a golf tournament, the Fiji International aims to leave a lasting legacy for golf in the Pacific region, with the PGA of Australia supporting initiatives to introduce and grow the game in Fiji.